| Abstract | M&C Saatchi has launched the Hongkong and Shanghai Bank campaign which highlights the corporation's new advancements which make banking simpler. Using the tagline, "Bank on us to make things easier", the series of regional print, television and satellite TV advertisments have two separate campaigns - for both personal and business banking - to promote Hongkong Bank's services and products.The launch marks the start of a long-term campaign which will include below-the-line marketing across the region. The bank's intensive media but includes more than 25 countries. |
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