Journal Call no. | P92.A7M45 |
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Author | Johnson, Mark. |
Article Title | Mandarin Oriental account awarded to M&C Saatchi HK / Mark Johnson. |
Is Part Of | Media : Asia's media & marketing newspaper ; 18 Sep 1998, p.6, illus. |
Abstract | The long-fought pitch for the elite Mandarin Oriental Hotel Group international advertising account has at last come to a conclusion, with the business awarded to Hong Kong-based M&C Saatchi following a three-way pitch. |