| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | M&C Hong Kong leads the way with new print campaign for client BA. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Oct 1995, p.20, illus. |
| Abstract | M&C Saatchi Hong Kong has put together a HK$1 million (about US$130,000) print campaign for British Airway. The campaign rolled out in major newspapers over a five-day period with a different FP4C ad each day. |