| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Hongkong Bank triumph for M&C Saatchi. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 Aug 1996, p.1. |
| Abstract | M&C Saatchi has won the Hongkong Bank Asia-Pacific product account in what the agency describes as the equivalent of winning the British Airways business, on a regional scale. The win is important for M&C as Hongkong Bank is the second largest regional advertiser. |