| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | NBC Asia appoints M&C Saatchi for regional business. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 25 Oct 1996, p.22, illus. |
| Abstract | M&C Saatchi has won the NBC Asia account from incumbent J. Walter Thompson Hong Kong, and will handle the account across the region. NBC Asia president S.K. Fung said advertising campaigns would constitute a mix of on-air promotions on its own channels as well as cross-promotions with carriers and partners such as Wharf Cable and Star TV, as well as print and other media. |