| Abstract | Today, businesses are turning to a new generation of tools that can automate the entire sales process. Known as Customer Relationship Management, CRM for short, these tools offer companies the opportunity to turn raw customer and prospect data into profitable information that can help boost their business advantage. SAP's position as a market leader in its industry is a well known fact. In the article, Lee Boon Lee, managing director of SAP Hong Kong Co. Ltd., talks about SAP's CRM solutions. |
|---|
