| Journal Call no. | HD62.15.B477 |
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| Article Title | Measuring customer satisfaction. |
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| Is Part Of | Best practice management ; no.31, Jan 1999, p.11-12, illus. |
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| Abstract | The success or failure of most businesses depends on the satisfaction of its customers or clients. Therefore, it is essential that performance is measured in terms of customer satisfaction. The Hongkong Benchmarking Clearinghouse compiled the following report on the process of measuring customer satisfaction based the best practices of leading companies. |
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