| Journal Call no. | HD62.15.B477 |
|---|---|
| Article Title | Measuring customer satisfaction. |
| Is Part Of | Best practice management ; maiden issue, p.6-11, illus. |
| Abstract | The Hong Kong Benchmarking Clearinghouse conducted a survey on the practices in Hong Kong and compared them with the world best -- and came out with interesting findings. The article features the importance of the measurement of customer satisfaction and presents the result of the survey. |