PolyU Library
Journal Call no.HD62.15.B477
Article TitleTo achieve total customer satisfaction.
Is Part OfBest practice management ; no.24, May 1998, p.17-19, illus.
AbstractAs a vertically integrated company, Universal Instruments Company manages each "link" in its supply chain. And in response to its clients' increasing demand for world-class service, the company employs various controls in order to achieve its objective of total customer satisfaction. Jimson Lee, General Manager - People's Republic of China (PRC)/Hong Kong (HK) of Universal Instruments Corporation (UIC), talks in the article about development and expansion of the Company in China.