| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Radio must promote itself in battle to win crucial ad budgets / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Mar 1998, p.14. |
| Abstract | According to Zenith Media Chief Executive Officer (CEO) Antony Young, the 'research vacuum' for radio in Asia underlines the need for radio stations to unite in the battle for advertising dollars, and to promote the medium as a whole rather than just worry over who's number one. |