Journal Call no. | P92.A7M45 |
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Article Title | Radio proves itself in China. |
Is Part Of | Media : Asia's media & marketing newspaper ; 28 Oct 1994, p.20, illus. |
Abstract | Radio was the medium to capture the aspiring Chinese middle classes. ABC Radio Partners International CEO Peter Stromquist identified a new breed of entrepreneur and professional in China who is moving industry from state-supported to financially self-sustaining. |