Journal Call no. | P92.A7M45 |
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Author | Lai, Iris. |
Article Title | Ad industry must re-invent itself to survive the decade / Iris Lai. |
Is Part Of | Media : Asia's media & marketing newspaper ; 16 May 1997, p.12, illus. |
Abstract | Hong Kong Independent Advertising Agencies Association chairman Rodney Tam has urged advertising agencies to devise and make use of modern business strategies to ensure their futrue survival and livelihood. |