| Journal Call no. | HF5001.H64 |
|---|---|
| Author | Waterhouse, Terry. |
| Article Title | The importance of indentity / Terry Waterhouse. |
| Is Part Of | Hong Kong business ; v.17, no.201, Mar 1999, p.50-51, illus. |
| Abstract | Terry Waterhouse, managing director, Rodney Fitch Envision Design Partners, writes in the article on the importance of precision brand placement for Chinese companies. |