Journal Call no. | HF5001.H64 |
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Author | Waterhouse, Terry. |
Article Title | The importance of indentity / Terry Waterhouse. |
Is Part Of | Hong Kong business ; v.17, no.201, Mar 1999, p.50-51, illus. |
Abstract | Terry Waterhouse, managing director, Rodney Fitch Envision Design Partners, writes in the article on the importance of precision brand placement for Chinese companies. |