| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Carlsberg opens up to pitch. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 22 Nov 1996, p.1. |
| Abstract | The HK$40 million Carlsberg account is up for pitch, with a major shootout brewing between the incumbent Bozell, BBDO, FCB, Leo Burnett and DMB&B. |