| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Bozell pipped at post for Carlsberg China by resurgent Burnett. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 2 Feb 1996, p.3, illus. |
| Abstract | Bozell has become the latest victim of Leo Burnett's Asia-Pacific resurgence after Burnett won the much-coveted Carlsberg China account. Bozell is Carlsberg's agency in Hong Kong and, until now, has been acting on an ad hoc basis for the brewery on the mainland. |