| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Luxury car accounts go up for pitch. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 22 Nov 1996, p.4. |
| Abstract | The Mercedes Benz account in Hong Kong is up for pitch after a 16-year ride with Dentsu, Young & Rubicam. According to Mr Alex Chan, senior manager (marketing), at the Mercedes distributorship Zung Fu, a pitch was being called for because of the changing structure of the economy, changes in consumer lifestyles, different consumer mentality, the introduction of new products and changes in the macro environment. |