| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Agencies on alert as Carlsberg eyes China expansion. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 10 Nov 1995, p.1. |
| Abstract | Carlsberg Brewery is gearing up for a major advertising blitz in China and four agencies - Bozell, DMB&B, Euro RSCG Ball Partnership and Leo Burnett - have been shortlisted for the multi-million dollar account. |