| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | M&C Saatchi goes global for Sprandi ad campaign. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Sep 1996, p.28, illus. |
| Abstract | M&C Saatchi Hong Kong will launch a large-scale television campaign in Europe for Sprandi footwear in October 1996 and spend by the Hong Kong-based shoe company will exceed that of Nike and Reebok, said M&C chief executive officer, Michael Moszynski. Mr Moszynski said M&C was chosen to lead the global campaign because of its strength in strategic and creative thinking "for which we as a brand are famous". |