| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | Coke decision splits ad heads / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Jan 1995, p.4, illus. |
| Abstract | Top advertising agency heads have said Coca-Cola's decision to split its Greater China soft drinks accounts does not signal the beginning of the end for global accounts. |