| Journal Call no. | P92.A7M45 |
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| Author | Hille, Alfred. |
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| Article Title | Coke joins CR in major push for summer / Alfred Hille. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 4 Aug 1995, p.4. |
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| Abstract | Commercial Radio has launched one of its biggest promotional campaigns as part of what it says is a constant drive to push the limits of what radio can do. The campaign is being undertaken with soft drinks giant Coca-Cola. It embraces Coke's unlimited originality theme for the summer and CR's general tagline for the year of creativity reigns supreme. |
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