| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | HK Bank splits account to maintain lead / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 26 May 1995, p.6. |
| Abstract | Intensifying competition in the Hong Kong banking industry has forced Hongkong Bank to use four advertising agencies to try to maintain its lead status. |