| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | In-store ads gaining popularity / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 26 May 1995, p.9, illus. |
| Abstract | In-store marketing is rapidly gaining a place of prominence in the minds of media planners, and advertisers and agencies agree that an in-store strategy is as much a part of the traditional media mix as television, radio and print. |