| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | New ad campaign as Coke puts pressure on HK, China markets. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 May 1994, p.12, illus. |
| Abstract | Coca-Cola China is investing US $5-6 million in its current push to expand the mainland consumer market, with an advertising campaign scheduled for launch in the fourth quarter of this year. |