| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Telmar unveils first consumer-brand-media analysis for mainland / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 10 Jul 1998, p.4. |
| Abstract | The article features that the China Marketing and Media Study (CMMS), the first crosstab analysis on consumer, branding and media behaviour, has been launched by Telmar International. |