| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | FCB/Megacom preparing to launch media specialist brand in mainland China / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 12 Jun 1998, p.9, illus. |
| Abstract | The article features that FCB/Megacom is planning to launch a media shop in China in 1998 as part of the network's global plan to establish its own media specialist brand. |