| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | China consumers ready for brand-building : Lazarus. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 24 Jan 1997, p.3, illus. |
| Abstract | Consumers in China are as "advertising sophisticated" and as "brand responsive" as any other Asian country, according to Ogilvy & Mather Worldwide chief executive officer Shelly Lazarus. Ms Lazarus took a swipe at Western commentators who said the idea of brand-building in China was before its time. |