| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Miao, Suzanne. |
| Article Title | Media planning ready for shake-up as Miser unveiled by DMB&B / Suzanne Miao. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 29 Mar 1996, p.4. |
| Abstract | DMB&B Hong Kong has devised a new media optimisation system called the 'Miser', which promises to revolutionise media buying by slashing client costs by an average of up to 50 per cent while maintaining reach and exposure. |