| Journal Call no. | P92.A7M45 |
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| Author | Cheung, Debby. |
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| Article Title | All-Asia PR guide 1998 : hands on crisis management : the listeria hysteria is over / Debby Cheung. |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 17 Apr 1998, special supplement, p.4-5, illus. |
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| Abstract | The successful relaunch of Dreyer's ice cream achieved the admirable status of media spectacle in Hong Kong in January 1998. It was a moment which altered the agenda from health issue to celebrity gossip razzmatazz. Debby Cheung, General manager of Ogilvy and Mather PR, Hong Kong, discusses in the article how a PR company turns the community's focus of interest on its head. |
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