| Journal Call no. | P92.A7M45 |
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| Article Title | All-Asia PR guide 1998 : when is specialisation a powerful offering and when a limitation? |
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| Is Part Of | Media : Asia's media & marketing newspaper ; 17 Apr 1998, special supplement, p.7, illus. |
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| Abstract | A debate is being explored among agencies over corporate structure: Does a team in a small specialist agency have deeper knowledge of the market and better synergy, or does a large agency offer greater coverage of the global market place with the same depth of knowledge as a boutique? This is the debate. |
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