| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | All-Asia PR guide 1998 : in China, balancing project quality and cost poses the biggest challenge / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 17 Apr 1998, special supplement, p.3. |
| Abstract | The biggest challenge facing in-house public relations teams in China is controlling of expenses and quality, according to Holiday Inn Lido Beijing public relations manager Chet Borromeo-Sharp. |