| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Confidence high for post-Handover HK advertising budgets. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Jun 1997, p.1. |
| Abstract | Hong Kong is poised for a large boom in adspend following the Handover, as clients and agencies open the floodgates on new campaigns held over for the last few months. They believe adspend in Hong Kong would increase after the Handover and optimism is highest among media directors. |