| Journal Call no. | P92.A7M45 |
|---|
| Author | Lai, Iris. |
|---|
| Article Title | Outdoor advertising : modest growth predicted for HK OA despite budget cuts, impending loss of tobacco ads / Iris Lai. |
|---|
| Is Part Of | Media : Asia's media & marketing newspaper ; 6 Mar 1998, p.20, illus. |
|---|
| Abstract | Outdoor advertising has experienced sluggish growth in Hong Kong, but the opening of Chek Lap Kok airport in July 1998 is expected to rekindle interest in the medium. Leo Burnett regional media director Gary Brown said most clients' outdoor budget had remained stagnant in the past couple of years, achieving growth of just four per cent in 1997. |
|---|
