| Abstract | Federal Express, or FedEx, as the company now chooses to be known, is aggressively marketing its AsiaOne overnight courier service. In this article, Senior vice-president for the Asia Pacific region, Michael Ducker, was interviewed for some insights into FedEx's innovative approach. He was in town in September 1996 to promote two significant new aspects of FedEx's operations: the inclusion of Beijing and Shanghai into the AsiaOne network and the introduction of its own aircraft on the route between Hong Kong and the regional hub at Subic Bay in the Philippines. |
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