Journal Call no. | HD62.15.B477 |
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Article Title | Asian growth suits Marks & Spencer. |
Is Part Of | Best practice management ; no.19, Dec 1997, p.10-13, illus. |
Abstract | British retail chain Marks & Spencer has plans to become a global retailer and sees Asia as a prime area for growth. In the article, Jim McDonald, the company's Asia Pacific regional director, explains how in order to expand in the region, the company has a clear vision of the direction it wants to take. A brief history of the company is also provided. |