PolyU Library
Journal Call no.HF5415.12.H6D57
AuthorSteele, Henry C.
Article TitleProfessional membership : the HKIM educational programmes / Henry C. Steele.
Is Part OfDirection ; v.5, no.5, Sep/Oct 1996, p.10, illus.
AbstractA timely reminder is given of the educational programmes and educational support provided by the Hong Kong Institute of Marketing. The Institute has three areas of direct involvement in education, all of which meet the education requirements for full membership. This article gives a brief introduction of these three areas, including HKIM (Hong Kong Institute of Marketing) Certificate and Diploma in Marketing, Asia Pacific Marketing Federation Certified Professional Marketer (Asia Pacific) Qualifying Examination, and Chartered Institute of marketing (UK) Certificate and Diploma in Marketing.