| Journal Call no. | HF5415.12.H6D57 |
|---|---|
| Author | Steele, H. C. |
| Article Title | Researching the China market : progress and prospects / H.C. Steele. |
| Is Part Of | Direction ; vv.7, no.2, Apr/May 1998, p.7-8, +2p., illus. |
| Abstract | The article features the emergence and prospects of marketing research in China and various types of research agencies, as well as the selection of a research supplier in China. |