| Journal Call no. | HF5415.12.H6D57 |
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| Author | Steele, Henry C. |
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| Article Title | Researching the Asia Pacific markets : Hong Kong perspective / Henry C. Steele. |
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| Is Part Of | Direction ; v.7, no.1, Jan/Feb 1998, p.7-10, illus. |
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| Abstract | Hong Kong has become a regional centre for marketing research. Many international research firms have their regional headquarters in Hong Kong to serve the region. Hong Kong has become the gateway. The article gives an overview of marketing research in the region from the perspective of Hong Kong. |
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