| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Lai, Iris. |
| Article Title | Ad industry must re-invent itself to survive the decade / Iris Lai. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 16 May 1997, p.12, illus. |
| Abstract | Hong Kong Independent Advertising Agencies Association chairman Rodney Tam has urged advertising agencies to devise and make use of modern business strategies to ensure their futrue survival and livelihood. |