| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Hille, Alfred. |
| Article Title | Sponsorship business revs up / Alfred Hille. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Sep 1996, p.23, illus. |
| Abstract | Tabacco companies, which are barred from the print and electronic media, are among the main sponsors of sporting events. Sporting events present a perfect advertising opportunity for tabacco companies. However sales and consumption of cigarettes, cigars and the like are increasingly being regulated by governments around the world because of their potential health hazards. |