| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Sponsorship of sports events pays off : survey. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 23 Jun 1995, p.10. |
| Abstract | Hong Kong companies spend an average HK$310,000 (about US$40,000) on sponsoring sports events and nine out of 10 are satisfied with the benefits they receive in return, according to a survey by the Hong Kong Sports Development Board (SDB). |