| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Fortune revs up the pace for China edition. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 13 Sep 1996, p.9, illus. |
| Abstract | Fortune has announced plans to launch Fortune China on a regular basis, following positive response to the planned pilot Chinese-language issue latter 1996. This convinced the company that a more aggressive, long-term publishing strategy for the China market was called for, according to Fortune Asia publisher Andrew Butcher. |