| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Nike renews sponsorship of Channel V's Wu Man Show. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 27 Sep 1996, p.19. |
| Abstract | A study commissioned by Star TV in six cities in China has revealed that more Chinese youths are becoming sports enthusiasts, with 77 per cent of all respondents ranking basketball in the top three sports programmes viewed in the past six months. Nike was one of five brands named as a sponsor of any sports programme or event. As a result, Nike has renewed its sponsorship of the popular Wu Man Show. |