| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Local heroes in the making in Nike campaign. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 14 Nov 1997, p.1, illus. |
| Abstract | Nike has launched its first television commercials made specifically for the China market - taking three Chinese basketballers and setting them on the path to icon status. |