| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Miao, Suzanne. |
| Article Title | Where 'V' is for victory : survey shows Channel V is top of the pops with Taiwan viewers / Suzanne Miao. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 19 Jan 1996, p.12, illus. |
| Abstract | Asia Market Intelligence in Taiwan has conducted an auditorium test, on behalf of Star TV's Channel V. Staged last October, the survey aimed to evaluate playlists and other channel elements, to gauge music tastes in Taipei, to test hypotheses developed from focus group sessions and to assess channel positioning vis-a-vis competitors MTV, local Taiwanese channel Hwa Wei and karaoke. |