| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | Publishers on verge of split over 'new' AP survey. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 2 Aug 1996, p.3. |
| Abstract | A split is emerging between business publications and consumer magazines over the new-look Asian Profiles readership survey with ACNielsen SRG urgently trying to prevent the rift. The survey, which is being retooled to reflect the emerging middle class of Asia, has been criticised by business publications for going too far downmarket instead of concentrating on top-level decision makers. |