| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Dunne, Terry. |
| Article Title | ATMS/AP controversy subsides as questions over long-term value arise / Terry Dunne. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 31 Oct 1997, p.4, illus. |
| Abstract | While the controversy over the expansion of the Asian Target Markets Survey (ATMS) universe has all but disappeared, questions still remain over the frequency and long-term value of the ACNielsen SRG survey results. |