Journal Call no. | P92.A7M45 |
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Article Title | Asia on verge of major advertising explosion : China, India and Southeast Asia emerge to fuel growth. |
Is Part Of | Media : Asia's media & marketing newspaper ; 7 Jun 1996, p.21, illus. |
Abstract | Adspend in Asia Pacific is forecast to grow rapidly into the next century because of the emergence of China, India and Southeast Asia into major-league economies, and new media options, including the Internet. |