| Journal Call no. | P92.A7M45 |
|---|---|
| Author | Kwong, Joey. |
| Article Title | Brave clients needed for groundbreaking creative endeavours : all agencies are brave enough; not so all clients / Joey Kwong. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 26 Apr 1996, p.20, illus. |
| Abstract | Clients have to be brave when it comes to adopting breakthrough advertsiing, but if all goes right "incredible results" can be had, according to Mr Ronnie Wong, DDB Needham head of creative, whose agency recently won Best of the Best of the 1995 Asian Advertising Awards with an ad for Remy Martin based on th movie Raise the Red Lantern. |