| Journal Call no. | P92.A7M45 |
|---|---|
| Article Title | DDB restructuring "reaping rewards" for clients, agency. |
| Is Part Of | Media : Asia's media & marketing newspaper ; 29 Apr 1994, p.3. |
| Abstract | DDB Needham Worldwide is reaping the rewards of an innovative internal restructuring. This involved installing efficient technologies, as well as strategic fine-tuning, controlling costs and becoming, on the whole, more productive. |